The project was aim to rebrand Alton Lane and Alton Lane Weddings with new typography and color scheme with existing logo. We also launched with the brand new AltonLane.com, e-commerce and marketing collateral with the same principle of clean and fresh essence.
The e-commerce site focused on human-centered experience with 3 steps of measurement when ordering a customized suit. From the type of garment to styling, Alton Lane aims to ensure the shopping experience and booking process seamlessly.
視覺品牌設計 // 書籍設計 // e-Commerce 網頁設計